Jakarta, 11 January 2024 – Co-Founder of Investortrust Indonesia Sejahtera, Anindya Novyan Bakrie, explained the reasons for establishing PT Investortrust Indonesia Sejahtera, publisher of the investortrust.id news portal. One of them is wanting to provide quality, comprehensive and always relevant information to the needs of the community and business people.
“The emergence of Investortrust is like a life process, with many elements of coincidence. “But the point is that we want to provide the best information that is useful for society and business people in the future,” said Anindya Bakrie at the Investortrust Office Opening Ceremony on the 5th Floor of The Convergence Indonesia, Rasuna Epicentrum Area, Rasuna Said, Kuningan, South Jakarta, Wednesday ( 10/01/2024).
The event was attended by the President Commissioner of PT Investortrust Indonesia Sejahtera (IIS), Ilham Akbar Habibie, Chief Executive Officer (CEO) of Investortrust Indonesia Sejahtera Primus Dorimulu, Director of Investortrust Indonesia Sejahtera Sachin Gopalan, Director of Investortrust Indonesia Sejahtera Arydhian Djamin, and President Director of TVOne, Taufan Eko Nugroho Rotorasiko and Commissioner of IIS.
Also present were the President Director of PT Cakrawala Andalas Televisi (ANTV) Ahmad R. Widharmana, Manager of The Habibie & Ainun Foundation Nadia Habibie, Managing Director of Quantum Ventures Benny Tjia, Entrepreneur Residence Quantum Ventures Rifanditto Adhikara, and Quantum Ventures Analyst Reinard Tanukusuma.
According to Anindya Bakrie, investortrust.id is an independent economic news portal that focuses on business, finance, direct investment and portfolio investment issues, especially the capital market.
“Since it was founded on August 29 2023, Investortrust has been present to provide information, including data, about investment opportunities in various fields,” he said.
Anin said that the vision for establishing Investortrust was clear, namely that it wanted to be present as a new media that offered new things, new experiences, as well as various information and knowledge that conventional mainstream media could not reach.
Not Ideal Timing
Anindya Bakrie admits that now is not the ideal time to establish mass media. Economic uncertainty, disruption that is currently hitting conventional media, and changes in people’s behavior in absorbing information are challenges for anyone opening a media business.
“So, it is not unusual to open a new business in circumstances like this,” he said.
Anin explained, at the same time, technology-based start-up companies (startups) were also finding it difficult to obtain funding from investors.
“In the past, many startups emerged because at that time it was very easy to get funding. “But currently so many challenges are emerging, so the conditions are very different,” he explained.
However, the CEO of PT Bakrie & Brothers Tbk (BNBR) is optimistic that Investortrust will be able to overcome various obstacles and challenges in the future, and that Investortrust can even be at the forefront.
“The main commissioner is Mr. Ilham Habibie. So, I am sure that Investortrust can progress and develop. “Moreover, Investortrust is supported by management who is very experienced in mass media,” he stated.
Moreover, said Anin, Investortrust leaders have faced the ups and downs of the mass media business. “I believe that Investortrust management is able to forge Investortrust into an agile and resilient company,” he said.
Moreover, according to Anindya Bakrie, the business group he currently leads is no stranger to risk. “For example, our media group wanted to partner with Fox, then it didn’t continue, but TVOne is now number one in its field,” said Anin, who also serves as President Director of PT Visi Media Asia Tbk (VIVA).
Anin also gave the example of VIVA, TVOne’s parent company. In the past, VIVA wanted to broadcast a mixed martial arts fighting program, Mixed Martial Art (MMA) held by the Ultimate Fighting Championship (UFC). However, the program failed so TVOne created its own similar program.
“So, I think friends should be proud of having this coincidence, the building block is there. We make sure we can execute it. Congratulations to friends. “God willing, today will be a good day, the feeling is good, hopefully the results will also be good,” explained Anindya Bakrie.
The original article in Bahasa Indonesia can be accessed here